Across six states, most AI bulletins are addressed to insurers, not to producers. The obligation on a retail agency is narrower than nearly everyone assumes, and the recommendation set is considerably broader.
Texas is the exception. Bulletin B-0003-26, issued 12 June 2026, is addressed to regulated entities and their agents and representatives, and where AI makes a consequential decision it expects a person to review and agree before action is taken. It does not define "consequential decision," and it says plainly that its goal is not to prescribe specific practices or documentation requirements.
California's Bulletin 2022-5 reaches "licensees," the broadest addressee line we found in any state instrument. But it restates duties that already exist under the Insurance Code rather than creating AI-specific ones.
New York, Wisconsin and Colorado are insurer-only. Illinois addresses "regulated entities," which is broader than insurers and vaguer than helpful; whether it reaches a particular agency is a question for counsel, not for us.
So the detailed agency checklist circulating in trade press comes from defense counsel, published in a Big "I" magazine on 9 September 2026. Utica National's June 2024 E&O newsletter says agency management "must" develop a policy, that is carrier loss-prevention guidance, not a policy condition and not a statute. Both are worth following. Neither is law.