Insurify says the assistant could strip carrier quotes of limits, deductibles, eligibility terms and state-required disclosures.
Insurify, an online marketplace where consumers compare insurance quotes, said it has blocked Meta's Muse from its platform. Muse is an AI assistant that browses and acts on a person's behalf. Insurify says the tool could show carrier quotes without the context a buyer needs, including coverage limits, deductibles, discounts, eligibility conditions, which carrier is quoting and the disclosures states require. The concern as stated is about what the tool could do.